Lala’s journey into the world of family businesses began during her PhD study, when she found herself fascinated by the rich histories and unique challenges faced by family businesses as she delve deeper into the literature and flash back to her fascinating talks to SME’s. As Lala began engaging with business families, she felt a strong connection to the stories and values that these families represented. She was inspired by their unwavering commitment to preserving their family legacy and passing it on to future generations. Driven by her passion and sense of purpose, she founded Asian Legacy, an advisory company based in Indonesia, dedicated to helping family businesses thrive. For Lala, Asian Legacy is a way to honor the legacies of these families in Asia and to help them achieve their goals.